Redefining condom
packaging

Brand
Communication Design
Strategy
Packaging
Personal Healthcare
Timeline
11 Weeks
Team
Leo Hernandez
Merlijn Hoek van Dijke
Sarah Stevens
Ty Plassman
Awards
IoPP 2023 AmeriStar Awards: Best in show & Health & Beauty Aids
Define
Research
Our design journey started with choosing a product category to improve. We defined our problem with a competitive audit, unboxing pain points, and user survey research. Our user is central in the design process. 

Usual activities like personas and user journey mapping are a staple of the design process. With this product, we address the Everyman Creator, one of the common brand archetypes.
Goal:
How can we foster an efficient, discreet, and empowering experience for those practicing safe sex?
Cart embarrassment
Hard to tear in the moment
Not easy to see in the dark
Design
Testing Tactility
On our journey to incorporate tactility, we 3D printed several test samples to find the most distinctive touch patterns. These patterns help people find the right condom in the dark Together with low-fidelity prototypes, we aim to create a brand-product packaging combination.
Quick Models
Communication Design
This project is a multidisciplinary project with Communication Design. Working collaboratively on each other discipline, we explored how Industrial and communication design can bring a vision to fruition.
Deliver
Extra texture for extra Feel®. So thin you can Feel® everything.
No more fumbling in the dark. With ZEAL, feel every moment of your sexual experience.
ZEAL Condoms feature distinct Feel® to help you find the type you want by touch alone.
Easy Use: A quick slide out system
with individually packed condoms ready to
grab.
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